World Elephant Day · 12 August
The Wild,
Protected
ERP Mercantile is the official shop of Elephants, Rhinos & People. Each purchase contributes directly to the protection of Southern Africa's elephants and rhinos, and to the communities who safeguard them.
Our Impact
Every purchase protects the wild
ERP Mercantile is the official shop of Elephants, Rhinos & People (ERP) — a conservation initiative working across Southern Africa to protect elephants and rhinos by alleviating poverty in the communities that share their land.
We believe the long-term survival of elephants and rhinos depends on the people who live alongside them. So every cent of profit from this shop goes to field work — anti-poaching patrols, aerial surveillance, ranger training, and the community programs that make conservation pay for the people doing it.
50,000+
Hectares under protection
100%
Of profit to the field
10+
Years on the ground
World Elephant Day · 12 August
The gardeners of the wild
Elephants are keystone species and ecosystem engineers. As they move, they clear paths, pull down old growth, and scatter the seeds of more than sixty tree species across hundreds of kilometres. Where elephants thrive, forests regenerate and the bushveld stays open for the smaller life that follows.
They dig for water in dry riverbeds and leave behind holes that sustain birds, antelope, and predators long after the rains have gone. Remove the elephant and the whole system thins out. This is why, today, we mark World Elephant Day — not as a date on a calendar, but as a reminder of what the landscape loses without them.
60+
Tree species dispersed by a single herd
3rd
Largest land animal on Earth
40k
Estimated wild population left in Africa
The Manifesto
We are Elephants, Rhinos & People. The savannah elephant is Endangered; the forest elephant, Critically Endangered. Behind these classifications lies a simple truth: where poverty is deepest, wildlife is most at risk. Our work begins there — alleviating poverty in the rural communities that share their land with elephants and rhinos, because those who live beside the wild are best placed to protect it.
The Archive
Curated Collections
Four collections. Each one pays for a specific piece of the work on the ground.
Thoughtfully Selected
Products with purpose
What the work adds up to
Measured in hectares, not headlines
No estimates. These are the actual numbers, audited each year.
Habitat protected
Experience in the field
Goes to the field
Conservation programme types
The 100% Promise
Why we do
it this way
Every cent to the field
Our parent company, groupelephant.com, donates 1% of its revenue to cover all of ERP’s overhead. So every cent of what you pay here lands in the field — rangers on patrol, planes in the air, collars on rhinos, books in schools.
Payments you can trust
We use the same encrypted checkout the big retailers use. Your card details never touch our servers.
Things worth keeping
We only sell what we’d use ourselves — made well, made to last, and made by people we actually know.
About ERP Mercantile
We started with
the land
A purchase should not feel distant from the ground it protects. Since 2016, Elephants, Rhinos & People has protected Southern Africa’s wild elephants and rhinos by addressing the root cause of poaching. Its parent company, groupelephant.com, donates 1% of its own revenue to cover ERP’s operating costs — which means proceeds from this shop reach the field.
Read what we're working onLive from the Field
Dispatches from the bushveld
01 · Air Wing−23.9045° S, 29.4689° E
Our ERP Air Wing aircraft in flight. Supporting conservation efforts by monitoring wildlife and protecting elephants and rhinos from above.
@erp.redux
02 · Field Life−24.1230° S, 28.7456° E
ERP Bush Buddies — local children paired with rangers to learn the bushveld, building the next generation of conservationists at Melorane.
@erp.redux
03 · Rhino Tracking−23.7812° S, 28.9134° E
Rhino protection: monitored with drones and ranger teams, with those most at risk dehorned to remove the prize, and moved to safer habitat when needed.
@erp.redux
04 · Community−23.5901° S, 27.8523° E
Community upliftment across Southern Africa — education, employment, and sustainable development working hand in hand with conservation.
@erp.redux